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Street View: GM's forecast cheers bulls, but skeptics see smoke more than fire

ReutersJan 28, 2026 2:10 PM

General Motors GM.N said on Tuesday it expects profits to increase in 2026, overcoming ongoing tariff challenges as relaxed U.S. emissions rules lift its pickup and SUV business

Median PT of 28 brokerages covering the stock is $85 - LSEG data

GM'S GAINS HAVE LEGS... OR TRAINING WHEEL?

Wells Fargo ("underweight," PT: $57) said GM's 2026 outlook relies heavily on pricing and volume gains that may prove hard to sustain, arguing that most of the profit lift comes from regulatory relief and lower warranty costs rather than underlying operational improvement

RBC ("outperform," PT: $107) says co is well placed to absorb commodity and onshoring costs in 2026, pointing to regulatory benefits, lower warranty expenses, narrowing EV losses and strong pricing that could more than offset tariff headwinds

Morgan Stanley ("overweight," PT: $100) said GM's forecast beat expectations, citing strong pricing, lower regulatory costs and a pickup‑ and SUV‑heavy mix that has helped the company offset much of the tariff impact.

Piper Sandler ("overweight," PT: $105) said GM has more earnings power than the market recognizes, citing rising EPS expectations, resilient truck and SUV profits and scope for further margin upside even under conservative assumptions

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