Citi sees no material impact to Woolies, Coles as Amazon enters Aussie fresh food market

Citi expects no material effect on Australian supermarket giants Woolworths WOW.AX and Coles COL.AX as Amazon partners with a local business to enter the fresh food market

Amazon has partnered with Harris Farm to deliver fresh produce to 80 suburbs in Sydney

Citi says, as Harris Farm has sales of around A$1 billion and predominantly caters to the Sydney market, the partnership has potential to create about A$50 million-A$100 million of sales over time

Brokerage, however, flags that should the joint venture expand to other states, the impact on the supermarket chains could be more meaningful

Woolies fell 3.6% while Coles rose 13.5% in 2025