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UBS cuts Adobe's PT, sees AI impact post-2027

ReutersJan 26, 2026 3:56 PM

UBS cuts PT on Photoshop-maker Adobe ADBE.O to $340 from $375, still implying an upside of 12.9% to stock's last close

Brokerage notes broader enterprise use of AI-generated marketing/advertising content has not "tipped materially yet"

"While more AI content is being created, AI use in final production remains a domain of the vanguard, not the majority. Any material AI impact on Adobe – good or bad – now feels more like a 2027+ phenomenon" - UBS

Average rating of 40 analysts is "buy," their median PT is $417.50 - data compiled by LSEG

In 2025, stock fell 21.3%

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