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Starbucks up after William Blair upgrades stock on margin recovery expectations

ReutersJan 23, 2026 3:33 PM

Shares of Starbucks SBUX.O up 1.7% at $97.44

Brokerage William Blair upgrades stock to "outperform" from "market perform"

Sees investor enthusiasm ramping up as pick up in sales is expected to lead to a recovery in margins, likely within a few quarters

Expects co to post its first domestic comparable sales gain in two years in upcoming Q1 results

Believes this will help cafe chain return to positive full-year comp gains in fiscal 2026

SBUX has reported a decline in same-store sales in the Americas segment for six straight quarters till Q4, when it reported flat growth

Brokerage expects co to outline a multi-year path on margin recovery during investor day on January 29, a day after it is expected to report Q1 results

Average rating of 39 brokerages is "buy"; with a median PT of $95 - data compiled by LSEG

Shares fell 7.7% in 2025

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