Trade Desk down; Citizens downgrades to 'market perform'
ReutersJan 23, 2026 2:05 PM
Shares of ad-tech firm Trade Desk TTD.O down 1.2% at $36.40 premarket
Citizens downgrades stock to "market perform" from "market outperform" on rising competition as AI makes it easier for advertisers to move between different ad-buying platforms
Stifel cuts PT to $74 from $90, still implying an upside of ~100% to stock's last close
21 of 39 brokerages rate the stock "buy" or higher, 14 "hold" and 4 "sell"; median PT is $60 - data compiled by LSEG
TTD fell ~68% in 2025
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