Lululemon Athletica pauses new 'Get Low' collection; shares down

Shares of Lululemon Athletica LULU.O fall as much as 5.5% to $190.77

Stock set for its worst day in more than four months, if losses hold

Co temporarily pauses online sales of its new "Get Low" line of workout apparel

Collection remains available in North American stores, a Lululemon spokesperson said, adding co expects to bring collection back to North America e-commerce channels soon, collection continues to be available in other markets

BNP Paribas Equity Research analysts say collection was pulled due to customer complaints that sizing runs big as knitwear stretches and that the product is see-through

Co has been contending with challenges, including a proxy fight launched by founder Chip Wilson while striving to reignite demand amid stiff competition, and pressure from activist investor Elliott Management

Meanwhile, Wall Street's main indexes started the holiday-truncated week on a dour note as investors were spooked by fresh tariff threats from President Donald Trump against Europe amid a dispute over control of Greenland

LULU fell ~46% in 2025