Lululemon pulls 'Get Low' collection, Bloomberg News reports; shares down
Shares of Lululemon Athletica LULU.O down 4.6% at $192.34 in afternoon trading
Co removed its new "Get Low" line of workout apparel from its website just days after its debut, Bloomberg News reports
"The collection remains available in North American stores, but we have temporarily paused sales online in the market to better understand some initial guest feedback and support with product education," a Lululemon spokesperson told Bloomberg News
Analysts at BNP Paribas Equity Research say collection was pulled due to customer complaints that sizing runs big as knitwear stretches and that the product is see-through
Also notes website errors and confirmation from a few U.S. stores that the collection was no longer available
Co has been contending with challenges, including a proxy fight launched by founder Chip Wilson while striving to reignite demand amid stiff competition, and pressure from activist investor Elliott Management
Meanwhile, Wall Street's main indexes started the holiday-truncated week on a dour note as investors were spooked by fresh tariff threats from President Donald Trump against Europe amid a dispute over control of Greenland
LULU fell ~46% in 2025
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