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Morgan Stanley raises Paccar's PT amid tariff benefits

ReutersJan 13, 2026 4:17 PM

Morgan Stanley raises price target on truck maker Paccar PCAR.O to $102 from $93, maintains "equal-weight" rating

New PT represents 14% downside to stock's last close

Brokerage expects tariffs to become tailwind year-over-year given PCAR's relatively advantaged position due to truck tariffs and rebates laid out by latest Section 232 guidance, which protects domestic industries in U.S.

PCAR's advantage stems from its strategy of localizing its manufacturing footprint to where its key end markets are, Morgan Stanley says

Adds that tariffs are expected to impact PCAR's truck and parts segment in first-quarter costing about $30 million

Seven of 21 brokerages rate stock "buy" or higher, 13 "hold" and one "sell"; their median PT is $110.2 - data-compiled LSEG

PCAR had gained 12.6% in 2025

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