HSBC initiates Netflix with 'buy' on strong revenue outlook
ReutersJan 12, 2026 12:26 PM
HSBC initiates coverage on streaming giant Netflix NFLX.O with "buy" rating; sets PT at $107, implying an upside of 19.6% to stock's last close
A combined Netflix and Warner Bros Discovery WBD.O would boost Netflix's 2028-29e EPS by 2%-4% after cost savings - Brokerage
HSBC estimates ad spending on NFLX to grow to $8.5 bln in 2030 from $3 bln in 2025, noting "growing penetration of NFLX's ad-supported tiers, and ad platform investments"
Avg rating of 46 analysts is "buy;" their median PT is $130 - data compiled by LSEG
NFLX gained 5.2% in 2025
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