BMO downgrades Adobe to 'market perform' on increased competition
ReutersJan 9, 2026 2:17 PM
BMO downgrades Photoshop creator Adobe ADBE.O to "market perform" from "outperform"
Brokerage cuts PT to $375 from $400, still implying an upside of 10.6% to the stock's last close
Co's shares down marginally premarket
BMO's seventh Creative Cloud survey finds increased competition in creative market, "particularly in smaller businesses, students, and freelancers"
Avg rating of 40 analysts is "buy;" their median PT is $422.50 - data compiled by LSEG
ADBE fell 21.3% in 2025
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