tradingkey.logo

MS says low valuations make European travel and leisure attractive going into 2026

ReutersJan 7, 2026 9:12 AM

Morgan Stanley says the European travel and leisure industry looks attractive compared to the broader market, after weakness across sub-sectors caused the stocks to underperform against other European equities last year

The industry is a "classic stock-picker's market", MS says, naming Compass CPG.L, Flutter FLTRF.L, Entain ENT.L and Accor ACCP.PA as its top picks, all rated "overweight"

It sees an +18% market cap weighted sector upside driven by the first two groups

The broker downgrades French food services firm Sodexo EXHO.PA to "underweight" from "equal-weight", saying it lacks catalysts despite a cheap valuation

"We see ongoing risk to forecasts and think the turnaround will take longer than expected," MS says

Sodexo joins "underweight"-rated Scandic SHOTE.ST and Playtech PTEC.L among the broker's least preferred stocks

Disclaimer: The information provided on this website is for educational and informational purposes only and should not be considered financial or investment advice.

Related Articles

KeyAI