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MS still upbeat on European business services for 2026

ReutersJan 6, 2026 11:11 AM

Morgan Stanley reiterates its "attractive" view on the European business services sector for 2026, saying that recent share price declines offer appealing entry points

The recent share price falls could be in part driven by concerns around AI disruption, MS says, but adds it sees them as "overdone"

MS chooses Experian EXPN.L, Diploma DPLM.L, Verisure VSURE.ST, Rentokil RTO.L, ISS ISS.CO and Bureau Veritas BVI.PA as its top picks for 2026

It cuts chemical distributors IMCD IMCD.AS and Brenntag BNRGn.DE to "equal-weight" and "underweight", respectively, saying the stocks appear cheap, but that it sees no imminent recovery given increased Chinese competition

It upgrades Rentokil to "overweight" from "equal-weight", expecting "significant value to be unlocked in the medium term"

Among distributors, MS upgrades RS Group RS1R.L to "overweight" and cuts DCC DCC.L to "equal-weight"

COMPANY

RATING

OLD RATING

PT

OLD PT

Rentokil

overweight

equal-weight

520p

450p

RS Group

overweight

equal-weight

790p

-

ISS

overweight

equal-weight

DKK 245

DKK 190

DCC

equal-weight

overweight

5750p

6150p

IMCD

equal-weight

overweight

EUR 100

EUR 139

SGS

equal-weight

overweight

CHF 100

-

Brenntag

underweight

equal-weight

EUR 50

EUR 63

Ashtead AHT.L

-

-

6,200p

6,000

Azelis AZE.BR

-

-

EUR 12

EUR 16

Eurofins EUFI.PA

-

-

EUR 64

EUR 61

Ferguson FERG.N

-

-

USD 270

USD 263

TP TEPRF.PA

-

-

EUR 115

EUR 128

SPIE SPIE.PA

-

-

EUR 49.5

EUR 48.5

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