Zeta Global jumps on OpenAI partnership
ReutersJan 6, 2026 10:56 AM
Shares of cloud platform Zeta Global ZETA.N up 9.9% at $23.83 premarket
Co announces collaboration with OpenAI to power Athena, its AI-driven enterprise marketing agent
Says partnership will deepen integration of OpenAI models into Athena, enabling more natural conversational intelligence and agentic applications
Athena's launch planned for the end of Q1 2026 - ZETA
Stock up ~16.4% over the past year
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