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Cracker Barrel sinks after cutting annual sales forecast

ReutersDec 10, 2025 3:04 PM

Shares of casual dining chain Cracker Barrel Old Country Store CBRL.O down as much as 6.3% at $25.29 in early trading

Co cut its annual revenue forecast after market close on Tuesday, as backlash over its short-lived logo change hurt store traffic in Q1

Stock touches its lowest since September 2009

Expects FY2026 revenue of $3.2 billion to $3.3 billion vs. prior forecast of $3.35 billion to $3.45 billion

Tumultuous year for retail with the tariff stuff at the beginning of the year- CEO Julie Masino

Margins impacted in large part by tariffs says CFO Craig Pommells

Concerns about active customer growth have shifted toward closer scrutiny of margin details, focusing on marketing expenses and gross margin says brokerage William Blair

As of last close, stock down ~50% YTD

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