Dell and Lenovo plan price hikes amid rising memory costs, TrendForce says
PC-maker Dell DELL.N plans to raise prices by roughly 15% to 20%, potentially starting mid-December, says market-research firm TrendForce
China's Lenovo 0992.HK has told customers that all current quotes expire January 1, and prices will increase after that - TrendForce
DELL shares slip in early trading
"We're in a very unique time. It's unprecedented. We have not seen costs move at the rate we've seen" - Dell COO Jeff Clarke said late last month
A global shortage of memory chips is forcing AI and consumer electronics companies to fight for scant supplies
TrendForce says higher memory costs are inflating manufacturing costs, pushing brands to raise retail prices, which is weakening demand
As a result, TrendForce cut its 2026 notebook shipment forecast from 1.7% YoY growth to a 2.4% YoY decline
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