Street View: Dollar Tree's multi-price strategy thrives amid tariff challenges

Dollar Tree DLTR.O raised its annual profit forecast and beat quarterly estimates on Wednesday, as the discount retailer bets on steady demand for its affordable essentials to offset the impact of tariff-led uncertainty

Average rating of 27 analysts is "hold"; median PT is $116 - data compiled by LSEG

A FEW PROMISING SIGNS

Piper Sandler ("neutral"; PT: $114) says DLTR is managing through tariffs well with price increases and new multi-price items, helping annual profit to grow

Telsey Group ("outperform"; PT: $135) says co’s focus on higher-income households by offering more relevant merchandise, better service level and sharper-looking stores should help gain a greater share of wallet among this cohort over the next few years

UBS ("buy"; PT: $138) says co's multi-price strategy can be a winner during key seasonal moments for consumers from all income cohorts

Bernstein ("market-perform"; PT: $109) remains cautious over the longer term, as the tariff environment has made it necessary for DLTR to expand beyond its fixed price point assortment, which could erode its unique moat and value proposition

Jefferies ("underperform"; PT: $75) questions the sustainability of comps due to DLTR's negative traffic and positive ticket dynamic as it laps price increases