
Alphabet's GOOGL.O shares up 2.5% to $296.73 on Friday; rounding off a big news week for the company, Italy's competition authority closed a probe over alleged unfair commercial practices in the use of personal data
GOOGL shares hit 3 intraday record highs this week following the launch of the latest model of its artificial intelligence model Gemini 3 on Tuesday and rallied on Monday after the late disclosure on Friday of a nearly $5 billion investment by Warren Buffett's Berkshire Hathaway BRKa.N
Co will change its consent request "by providing clearer and more accurate information on the implications of consent for the use of personal data", as well as on the range and volume of its services where consent may involve the "combination" and "cross-use" of personal data, the Italian regulator said in statement.
Elsewhere however, GOOGL will be aiming to avoid a breakup of its ad business in a U.S. court in a Department of Justice antitrust case
U.S. District Court Judge Leonie Brinkema in Alexandria, Virginia, ruled in April that GOOGL holds two illegal ad tech monopolies, and is now considering what the company must do to restore competition
GOOGL is up ~57% YTD vs NASDAQ Composite Index's .IXIC ~15% increase