
Apple AAPL.O CEO Tim Cook on Thursday forecast holiday quarter iPhone sales and overall revenue that surpassed Wall Street expectations, powered by orders for iPhone 17 models that the company is racing to fulfill amid continuing supply constraints
Shares up 2% at $277.3 premarket
SOLID FY26
Wedbush ("outperform," PT: $320) says iPhone 17 launch is off to a great start heading into the key holiday December quarter in the US and China
Says the elephant in the room remains the invisible AI strategy, "with the biggest consumer installed base in the world of 2.4 billion iOS devices and 1.5 billion iPhones, the time is now for Apple to accelerate its AI efforts through Google in our view"
TD Cowen ("buy," PT: $325) says higher R&D for AI is necessary for competitiveness, but a stronger FY26 growth view limits any negative operating leverage
D.A.Davidson ("neutral," PT: $270) says growing demand for iPhone 17 is setting up a positive FY26
Despite pockets of weakness in iPhone and China sales, firm's expanding services segment and improving margins highlight the resilience of its business model heading into 2026, says Ethan Feller, stock strategist at Zacks Investment Research