Lululemon rises on NFL apparel partnership
ReutersOct 27, 2025 12:43 PM
Shares of yogawear maker Lululemon Athletica LULU.O up ~4% at $185.93 premarket
Co to partner with the National Football League and sports merchandising company Fanatics to launch an apparel collection for all 32 NFL teams
The collection, set to launch on Tuesday, will include both men's and women's apparel and accessories with NFL team marks, and will be the first time the retailer has offered officially licensed products for the NFL or any of its franchises
Up to last close, LULU had fallen 53% YTD
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