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Street View: P&G resilient amid macro uncertainty

ReutersOct 27, 2025 12:09 PM

Tide maker Procter & Gamble PG.N beat quarterly estimates on Friday, driven by resilient consumer demand for its beauty and hair-care products, despite ongoing economic uncertainty

Median PT of 27 brokerages covering the stock is $171 - data compiled by LSEG

RINSING OUT DOUBTS

J.P. Morgan ("neutral", PT: $165) says despite slower global category consumption, co appears well-positioned to outperform

Morningstar (fair value: $147) believes P&G is wisely focusing on strengthening its brands and capabilities, rather than chasing short-term sales or market share gains, even in a challenging environment

Wells Fargo ("overweight", PT: $170) expects co’s strong execution and market share gains to continue, positioning it to outperform peers despite macro pressures

Morgan Stanley ("overweight", PT: $175) expects co to recover in H2, driven by easier comparisons, renewed investment and improving trends in China

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