Best Buy up after Jefferies raises PT on ads business strength
Shares of electronics retailer Best Buy
Jefferies raises PT to $95 from $88; retains "buy" rating on stock
Says the growing influence of Best Buy Ads as a high-margin profit stream is reshaping investor perception and will drive long-term earnings growth
Brokerage expects Best Buy Ads to emerge as a key EBIT margin contributor in 2026, especially as the company moves past its heavy investment phase in talent and infrastructure
Best Buy's retail media unit expected to emerge as a standout operation, strengthened by new leadership and strategic hires from Walmart Connect and Target's Roundel, says Jefferies analyst Jonathan Matuszewski
Eight of 28 brokerages rate the stock "buy" or higher, 19 "hold" and one "sell"; the median PT is $75.50
Up to last close, stock up nearly 10% YTD
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