Veritone rise after adding ESPN content for licensing

** Shares of AI technology co Veritone VERI.O rise 6.7% to $6.1 premarket

** Reaches agreement with ESPN to add the sports broadcaster's audio content from NCAA Championship to co's platform

** Veritone provides AI-powered software to media companies, consumer brands and other organizations that help them improve the reach of their content, recruit better talent, and perform other tasks more effectively

** Deal helps ESPN monetize audio archives from past games and interviews, and provide them to content creators, advertisers and production companies by using Veritone's platform

** Last month, Veritone beat expectations on Q2 revenue boosted by providing AI services to the U.S. Air Force

** Up to last close, VERI up 73.8% YTD