
Shares of AI technology co Veritone VERI.O rise 6.7% to $6.1 premarket
Reaches agreement with ESPN to add the sports broadcaster's audio content from NCAA Championship to co's platform
Veritone provides AI-powered software to media companies, consumer brands and other organizations that help them improve the reach of their content, recruit better talent, and perform other tasks more effectively
Deal helps ESPN monetize audio archives from past games and interviews, and provide them to content creators, advertisers and production companies by using Veritone's platform
Last month, Veritone beat expectations on Q2 revenue boosted by providing AI services to the U.S. Air Force
Up to last close, VERI up 73.8% YTD