** Shares of Cheerios maker General Mills GIS.N fall 1.5% to $48.85 premarket
** Co maintains annual sales and profit forecast amid challenging consumer backdrop
** GIS expects full-year adjusted profit to decline by 10% to 15% and organic net sales to range between 1% fall and 1% rise
** However, co beats sales estimates in Q1
** Up to last close, stock down about 22% this year