HK Movers | Bilibili Jumps Another 5% as Its New Game "Three Kingdoms: 100 Generals" Testing Set for October

Bilibili gained another 4.7% on Tuesday in Hong Kong, marking a cumulative gain of 25% in the past six trading days.

On September 10, Bilibili unveiled its new strategy-based competitive card game, "Three Kingdoms: 100 Generals" The company also announced that the game is now open for pre-registration, with its first public test, titled "Play a Hand of Cards," scheduled for October.

Goldman Sachs recently noted that Bilibili participated in its Goldman Sachs Asia-Pacific Leaders Forum, during which the company revealed details about its game product lineup and release schedule. According to management, "Three Kingdoms: The Hundred Generals" is an asymmetric strategy casual card game, which they expect to become a blockbuster title with daily active users (DAU) reaching millions. The game is projected to officially launch during the Chinese New Year in 2026.

Goldman Sachs also highlighted that Bilibili mentioned steady performance in gaming industry advertising during the first half of the year, with major game publishers increasing their annual ad placements on the platform. Additionally, small games have gained market share. The 3C digital segment was driven by the 618 shopping festival and government subsidies, showing growth beyond expectations in the second quarter. The household and home goods segment also benefited from subsidies and strong performance during the 618 period, with trends expected to continue through the end of the year.