Amazon is known for being the leader in online shopping, but it has numerous growth drivers.
The sprawling business has its hands in digital advertising, healthcare, and autonomous driving.
Its most exciting segment is perhaps cloud computing, which boasts strong profitability.
Amazon (NASDAQ: AMZN) is one of the greatest success stories in the history of the American economy. The disruptive company, which started out as an online seller of books in the 1990s, has now transformed into a technology juggernaut that seemingly has its hands in many different industries. And shareholders have been rewarded, with a monster 10,150% stock gain just in the past two decades.
Even with the business sporting a market cap of $2.4 trillion and raking in $168 billion in second-quarter revenue, investors might still consider owning the stock. Here's one reason to buy Amazon.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Image source: Amazon.
Amazon stands out because of its historical growth. Net sales soared 617% between 2014 and 2024. Looking ahead, the gains should be broad-based. The fact that the business has multiple growth engines propelling it forward is one top reason investors should add Amazon to their portfolio.
Obviously, there's e-commerce, a subsector that only commands 16.3% of all retail spending in the U.S. But the company also makes money from digital advertising, a segment that saw sales jump 23% year over year in Q2. Amazon is also involved in healthcare and autonomous driving.
There's also the cloud computing division Amazon Web Services (AWS), the most exciting part of the company. AWS is growing at a slower pace than its smaller rivals, but this isn't necessarily cause for immediate concern. Those peers are expanding off a smaller revenue base. What's more, AWS still has the lead in terms of market share, and it remains extremely profitable, with an operating margin of 32.9% in the second quarter.
As we look to the next five or 10 years, AWS will surely become a more important contributor to Amazon's financial success. Add this to Amazon's other growing segments, and investors should think about buying this stock today.
Before you buy stock in Amazon, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $649,657!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,090,993!*
Now, it’s worth noting Stock Advisor’s total average return is 1,057% — a market-crushing outperformance compared to 185% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.
*Stock Advisor returns as of August 18, 2025
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.