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Target, Ulta Beauty down after agreeing to end partnership by 2026

ReutersAug 14, 2025 1:56 PM

Shares of big box retailer Target TGT.N down 2.2% at $103 in early trading, while cosmetics seller Ulta Beauty's ULTA.O stock down 1.6% at $524.43

Both companies mutually decided not to renew their partnership, which involved small Ulta outlets within the Target stores, once it concludes in August 2026

The partnership was first announced in November 2020, with the initial rollout in August 2021, and was aimed at giving Target shoppers greater access to prestige beauty brands

Including session moves, TGT has fallen 24% and ULTA has risen 21% YTD

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