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Elf Beauty rises after Morgan Stanley upgrades to 'overweight' rating

ReutersAug 11, 2025 3:49 PM

** Makeup company Elf Beauty's ELF.N shares up ~9.3% at $111.24

** Morgan Stanley upgrades ELF to "overweight" from "equal-weight" rating

** Brokerage expects ELF's 2027 adj. EBITDA to be about 18% higher than consensus

** Raises PT to $134 from $114, ~31.7% upside on stock's last close

** 14 of 16 brokerages rate stock "buy" or higher, two "hold"; their median PT is $135 - LSEG data

** Including session's moves, stock down ~12.4% YTD

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