Citi says Breville's new espresso machine hints at attempt to elevate brand

Citi says launch of ASX-listed Breville's BRG.AX new premium espresso machine suggests co is trying to elevate the brand, which could drive sales growth, reduce competitive overlap with its peer Ninja, a brand of U.S.-listed SharkNinja SN.N

Says new espresso machine, Orcale Dual Boiler, to potentially broaden customer base as it introduces consumers of automatic machines to semi-automatic category

Brokerage flags consumers' willingness and ability to pay A$4,500 ($2,965.05) for a coffee machine as a potential risk

Citi, however, highlights sales of co's Oracle Jet, an espresso machine launched last year, in 1H25 exceeded BRG's expectations

Seven of 12 analysts rate the stock "buy", five "hold"; their median PT is A$33.90, according to data compiled by LSEG

Stock is down 11.6% YTD, as of last close

($1 = 1.5177 Australian dollars)