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Street View: Brokerages positive on Philip Morris despite ZYN shortfall

ReutersJul 23, 2025 12:57 PM

Marlboro maker Philip Morris International PM.N missed second-quarter revenue expectations on Tuesday with ZYN nicotine pouches sales disappointing

The tobacco company raised its fiscal-year profit guidance as it aims to generate two-thirds of its net revenue from smoking alternatives by 2030

Median PT of 18 brokerages covering the stock is $186 -data compiled by LSEG

MARKET REACTION OVERBLOWN

Morgan Stanley ("overweight," PT: $182) says with market over-reaction to short-term ZYN headwinds, the co is an attractive buy and holds highest long-term growth profile among mega-cap peers

Morningstar (fair value: $150) says PM remains market leader in many next-generation categories and stock drop reflects rationalization rather than performance weakness

Needham ("Buy," PT: $195) says while the co overshot on ZYN restocking, they remain positive with co's higher smoke-free mix compared with peers
BofA Global Research("buy," PO: $200) says PM remains a top performer for the year with stock decline on ZYN's U.S. volumes being overdone

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