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UBS cautious on India's Zee Entertainment, flags shifting ad spends; shares slip

ReutersJul 23, 2025 8:33 AM

UBS says 16.8% lower Q1 ad revenues for Zee Entertainment ZEE.NS, despite steady or growing ad spends by FMCG companies, shows a structural shift of advertisers to digital platforms

ZEE shares last down 3.8% to 128.7 rupees

UBS is cautious on the broadcaster, retaining a "neutral" rating, with PT unchanged at 140 rupees

Average of 16 analysts' rating on stock is "hold;" median PT is 145.5 rupees - data compiled by LSEG

YTD, ZEE up 6%

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