Roku jumps after advertising deal with Amazon

Shares of streaming firm Roku ROKU.O jump 11.5% to $83, over three-mth high, early Mon after announcing exclusive partnership with Amazon.com AMZN.O

Both companies early Mon said new integration gives advertisers access to the largest authenticated connected TV footprint in the U.S.

Collaboration enables advertisers to reach an estimated 80 mln U.S. households through the Amazon platform

Early tests of integration show advertisers using new solution reached 40% more "unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%," according to the statement

With move on Mon, ROKU shares up about 12% YTD

AMZN shares down marginally on the session