Asset Entities soars on deal to emulate Strategy's bitcoin playbook
Shares of social media marketing company Asset Entities ASST.O more than double premarket
Stock was last trading at $1.54, on course to hit its highest since January 22 if current gains hold
Co agreed to merge with Strive Asset Management, a unit of Vivek Ramaswamy's financial services firm Strive Enterprises
ASST will become a bitcoin holding company after the merger, seeking to offer its shareholders exposure to the cryptocurrency
Company is one of several that have attempted to replicate the approach of Michael Saylor's Strategy MSTR.O
E-commerce firm Upexi's UPXI.O shares have jumped five-fold since co announced its bitcoin pivot last month
Strategy is the biggest corporate holder of bitcoin and its shares have outperformed the crypto in 2025
ASST rose 24.4% YTD, as of last close
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