Kimberly-Clark down after annual profit forecast cut

Shares of Kleenex tissue maker Kimberly-Clark KMB.N down 3.5% at $135.27% in early trading

Co slashes annual profit forecast, warns broad-based tariffswill increase supply chain costs

Reports Q1 revenue below analysts' estimates; price reductions and demand slowdown hurt revenue of co's North America segment, its largest

However, Q1 adjusted profit beat estimates, according to data compiled by LSEG, helped by lower adjusted effective tax rate

The company now faces tough decisions: to raise prices and risk losing loyal customers, or absorb costs and damage profitability - eMarketer analyst Zak Stambor

Up to last close, stock had risen ~7% YTD