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Baird lowers Adobe's PT amid choppy macro, marketing challenges

ReutersMar 19, 2025 11:51 AM

Baird cuts PT on Adobe ADBE.O to $410 from $490, which represents a 4.7% upside from the co's last close

We believe a multiple near the low end is justified due to ongoing macro pressures on Adobe's business as well as increasing competitive threats - Brokerage

Brokerage says Adobe is focusing on AI monetization, converting leads, and merging creative and marketing efforts amid choppy macroeconomic conditions, marketing challenges

Photoshop maker's shares up 0.37% at $392.83 in premarket trading

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their website

29 of 41 brokerages rate the stock "buy" or higher, 11 "hold" and 1 "sell" or lower; their median PT is $530- LSEG

Stock down ~12% this year, as of last close

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