Kohl's set for worst week since pandemic-led selloff in 2020

Shares of apparel retailer Kohl's KSS.N down 2% at $8.03

KSS down ~34% this week, including session moves, and on course for worst weekly performance since the pandemic-fueled selloff in March 2020

Morningstar analyst David Swartz says investors have lost confidence after a poor 2024, bleak 2025 outlook, adding that part of why the stock is down is a dividend cut

Co forecast bigger-than-anticipated drop in annual sales, and profit below estimates on Tuesday

Zak Stambor, analyst at eMarketer, says co's turnaround plan isn't working, and that sales are falling, with little reason to believe it will change anytime soon

Adds that co "faces the difficult task of winning back its longtime shoppers while staying relevant to new customers," and navigating a challenging retail landscape

Analysts rate stock "hold" on average; with a median PT of $8, according to data compiled by LSEG

KSS down 42.5% YTD, including session moves