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Wayfair rises after Jefferies upgrades to 'buy'

ReutersMar 7, 2025 11:57 AM

Furniture and home decor company Wayfair's W.N shares up 3.2% at $34.19 premarket

Brokerage Jefferies upgrades stock rating to "buy", raises PT to $47 from $45

Says traffic at co's stores in states such as Arizona and Washington has risen, and expects growth in other regions

Says its analysis of ~38 peers shows co's outperformance through Q3 2024, with W getting highest market share growth since 2021

"Our analysis proves physical retail is putting a 'halo' around e-comm in states with a brick & mortar presence (~700 bp

inflection in site traffic), and expect amplified digital sales with more stores" - brokerage

As of last close, W stock had fallen 25.28% YTD

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