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BUZZ-General Mills expects media investment to increase in fiscal 2025; shares fall

ReutersFeb 18, 2025 6:32 PM

Shares of Cheerios cereal maker General Mills GIS.N fall as much as 6.3% to $55.15 — lowest since March 2021

Company expects media investment to increase in fiscal 2025

GIS did not reiterate annual forecasts, says it wants to get more knowledge on impact from Canadian tariffs

Prolonged value-seeking orientation from consumers has presented challenges to our ability to deliver organic sales growth in the short term — company executives on CAGNY conference

GIS to target GLP-1 consumers this year and tell them about the benefits of its Progresso soup's protein and fiber into their routine, CEO Jeff Harmening says

GIS fell about 2% in 2024

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