BUZZ-Bath & Body Works up after J.P.Morgan upgrades to 'overweight'

Updates

Shares of beauty and skincare firm Bath & Body Works BBWI.N rise as much as 7.9% to $39.35 in early trading

Stock set for its best day in nearly three months, if gains hold

Brokerage J.P.Morgan upgrades stock to "overweight" from "neutral", cites potential for revenue growth in FY25

Brokerage sees BBWI's "three-legged stool" of product innovation, marketing and technology supporting growth within its "core" categories of home fragrance, body care, and hand soaps/sanitizers

J.P.Morgan raises target price to $47 from $41, representing a ~29% upside from last close

Brokerage says, "We see sales growth and therefore fixed cost leverage as the primary driver to bridge operating margins to management's ~20% long-term target"

13 of 19 brokerages rate the stock "buy" or higher, 5 "hold" and 1 "sell" or lower; their median PT is $45

Up to last close, BBWI stock which fell 10% in 2024, was down 6% YTD in 2025