
Shares of Nike NKE.N rise as much as 3.3% to $70.92
Company unveiled ad campaign with its new "So Win" slogan during Super Bowl LIX, featuring athletes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, A'ja Wilson and Sophia Wilson
The campaign, under new CEO Elliott Hill, marks Nike's return to the Super Bowl after nearly three decades
"While a Super Bowl spot is just one piece of a much-larger puzzle, it reflects a broader push under CEO Elliott Hill to refocus the brand and regain momentum," says eMarketer analyst Zak Stambor
"Investors seem to be buying into the strategy, signaling confidence in Nike's renewed direction" — Zak Stambor
NKE fell ~30% in 2024