BUZZ-Amazon, Shein and Temu continue to take share of Aussie consumer wallet, says Macquarie

Analysts at Macquarie say e-commerce players like Amazon AMZN.O, Shein and PDD PDD.O-owned Temu are continuing to take both earnings and market share off Australian consumer sector

Says the market share grab by Amazon, Shein and Temu is dilutive to the Australian system

Expects discretionary spend to face headwinds locally in the near term as cost-of-living pressures persist, unemployment rises amid a broader uncertainty before the federal elections in May

Brokerage prefers retailer Coles COL.AX among the consumer sector, expecting the firm to benefit from supply chain disruptions at larger rival Woolworths WOW.AX

COL down 0.3% while WOW up 0.2%

Also prefers non-essential retailers like Harvey Norman HVN.AX and JB Hi-Fi JBH.AX

Brokerage least prefers pizza maker Domino's DMP.AX and pub owner Endeavour EDV.AX