BUZZ -PREVIEW: Netflix edges up ahead of Q4 results; live sports push in spotlight

Netflix's NFLX.O shares up 0.8% at $864.79 ahead of Q4 results expected after the bell

Wall Street expects the streaming pioneer to add more than 9 mln subs in Q4, according to LSEG compiled data, driven by the success of "Jake Paul vs. Mike Tyson" boxing match and the debut of popular National Football League games

Analysts project NFLX to post Q4 revenue of $10.11 bln vs. $8.83 bln reported a year earlier

NFLX's success was powered by three key factors: exceptional subscriber retention, strategic content expansion including live events, and a surge in its supply share of global streaming originals - research firm Parrot Analytics

NFLX accounted for 24.9% of the total global supply of streaming originals in Q4 2024, its highest share since Q1 2022 - Parrot Analytics

32 of 48 brokerages rate the stock "buy" or higher, 13 "hold" and 3 "sell"; their median PT is $922.50 - LSEG

NFLX's shares rose ~83% last year, marking their best annual performance since 2015; the stock also outperformed peers including Walt Disney DIS.N, Comcast CMCSA.O and Warner Bros Discovery WBD.O

(Reporting by Jaspreet Singh in Bengaluru)

((Jaspreet.Singh@thomsonreuters.com; https://twitter.com/i_jass))