** Shares of Australia's Zip ZIP.AX set for their strongest year ever
** Stock on track to gain about 370% in 2024, two years after its weakest year
** Stock, however, near 70% below its record level of 2021 at the height of buy now-pay later era
** Shares rally after co's U.S. operations continue to take market share
** ZIP gained nearly 16% in late January after an upbeat quarterly report and improved HY forecast
** Citi hiked its PT and also gave a "buy" rating in March for the stock on likely market growth in the U.S.
** ZIP further raised A$217 mln ($134.87 mln) in July, which analysts remained positive on
** ZIP climbed to over a two-and-half-year high in October after a bumped HY profit
** ZIP currently trading at A$2.96
($1 = 1.6090 Australian dollars)
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com))