Why Progressive Stock Was a Winner on Wednesday

Progressive (NYSE: PGR), the insurance company perhaps best known for its quirky TV ads, had a fine Wednesday on the stock market. On news of an analyst's latest bullish take on its prospects, the insurer's stock enjoyed a more than 4% rise across the Hump Day trading session. That gain outpaced that of the S&P 500 index, which had a relatively bullish day with a 2.5% rise.

The stock is gold, says Goldman

The entity waxing positive about Progressive was Goldman Sachs. It reiterated its existing buy recommendation on the company's shares and slightly increased its price target on them. Goldman now feels they are worth $294 apiece, up from his preceding $292.

According to reports, Goldman's slight price target lift was mainly due to an upward adjustment in the loss ratio for Progressive's personal insurance line. The loss ratio is an important figure in the insurance industry, as it tracks how much a company's policies are paid out in claims.

The investment bank also addressed Progressive's considerable spending on advertising, as its current TV campaign is constant and therefore not exactly cheap to wage. Goldman feels that the company will enact a "modest" increase in its ad spending. However, improvements in other areas of the business should more than compensate for this.

A solid player in the industry

The immediate future of the insurance business looks bright, as enterprises and businesses have money to spend thanks to a still-thriving economy and want to protect their valuables. Progressive has done a good job improving its business, and it's saying something that the company continued to motor along well despite that considerable advertising spend.

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Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Goldman Sachs Group and Progressive. The Motley Fool has a disclosure policy.