Deezer reshapes offering to businesses to boost revenue with ads, AI-detection

March 19 (Reuters) - Deezer DEEZR.PA said on Thursday it was reshaping and expanding its partnership offerings under a single brand, as the French music streaming platform seeks new revenue streams beyond consumer subscriptions.

Deezer, which competes with Spotify SPOT.N and Apple AAPL.O Music in the crowded music streaming market, operates in more than 180 countries and has built its business around direct subscriptions and distribution partnerships with companies from telcos to restaurant chains and gyms.

The unified "Deezer for Business" platform will focus, in addition to streaming solutions for businesses and its products being integrated into third parties' consumer offerings, on boosting its AI-detection and advertising offering.

Deezer has also renewed its longstanding partnership with Sonos SONO.O, expanding the collaboration to include ad-supported monetization on Sonos Radio through the Deezer Ad Exchange.

The streaming group on Wednesday reported a 12.1% decline in its Partnerships revenue to 147.8 million euros ($169.4 million).

($1 = 0.8725 euros)