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Fluent's prelim Q4 revenue misses expectations

ReutersMar 9, 2026 8:26 PM


Overview

  • Commerce media solutions firm's preliminary Q4 revenue declined, missing analyst expectations

  • Adjusted EPS for Q4 missed analyst expectations

  • Commerce Media Solutions revenue grew 101% yr/yr


Outlook

  • Fluent expects full-year double-digit revenue growth in 2026

  • Company aims to improve Commerce Media Solutions gross margins to mid-twenties

  • Fluent plans to expand commerce media partner network in new verticals


Result Drivers

  • COMMERCE MEDIA GROWTH - Commerce Media Solutions revenue grew 101% yr/yr, now representing 56% of total revenue, reflecting strategic focus shift

  • STRATEGIC PARTNERSHIPS - Added high-profile partners like Authentic Brands Group and launched Rebuy Monetize, enhancing AI-powered marketplace

  • FINANCIAL POSITION - Improved liquidity with $10.3 mln private placement and new financing agreement for borrowing flexibility


Company press release: ID:nGNX2wND6z


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q4 Revenue

Miss

$61.82 mln

$62.57 mln (3 Analysts)

Q4 Adjusted EPS

Miss

-$0.09

-$0.08 (3 Analysts)

Q4 EPS

-$0.13

Q4 Adjusted Net Income

Miss

-$2.80 mln

-$2.48 mln (3 Analysts)

Q4 Net Income

-$4.12 mln

Q4 Adjusted EBITDA

Miss

$200,000

$1.15 mln (3 Analysts)

Q4 Operating Income

$163,000

Q4 Pretax Profit

-$4.24 mln


Analyst Coverage

  • The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 1 "strong buy" or "buy", 2 "hold" and no "sell" or "strong sell"

  • The average consensus recommendation for the advertising & marketing peer group is "buy."

  • Wall Street's median 12-month price target for Fluent Inc is $3.75, about 3.3% above its March 6 closing price of $3.63


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

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