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Dog-focussed firm BARK's Q3 revenue misses estimates after marketing spend cuts

ReutersFeb 5, 2026 9:21 PM


Overview

  • Dog-centric company's fiscal Q3 revenue missed analyst expectations

  • Adjusted EBITDA for fiscal Q3 beat analyst expectations

  • Company repaid outstanding convertible notes, becoming debt-free


Outlook

  • Company will not provide fourth-quarter guidance due to ongoing evaluations


Result Drivers

  • MARKETING SPEND REDUCTION - BARK reduced marketing investment by 41.3% to focus on profitability, impacting revenue but improving customer acquisition costs

  • GROSS MARGIN IMPROVEMENT - Both Direct-to-Consumer and Commerce gross margins improved year-over-year, despite lower revenue

  • REVENUE MIX DIVERSIFICATION - Commerce and BARK Air represented 22.5% of total revenue, contributing to a more diversified revenue mix


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q3 Revenue

Miss

$98.40 mln

$104.13 mln (3 Analysts)

Q3 Net Income

-$8.60 mln

Q3 Adjusted EBITDA

Beat

-$1.60 mln

-$2.58 mln (3 Analysts)

Q3 Gross Profit

$61.60 mln


Analyst Coverage

  • The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 2 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

  • The average consensus recommendation for the miscellaneous specialty retailers peer group is "buy"

  • Wall Street's median 12-month price target for Bark Inc is $2.00, about 138.6% above its February 4 closing price of $0.84

Press Release: ID:nBw6Qqd5za

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