Fintech broker Plus500 expands into US prediction markets, shares hit record high

By Yamini Kalia

Feb 3 (Reuters) - Multi-asset trading platform Plus500 PLUSP.L said on Tuesday it had launched event-based prediction markets on its U.S. retail platform through a partnership with Kalshi, boosting its potential revenue stream and sending shares to a record high.

The Plus500 Futures offering, in collaboration with the U.S.-based prediction markets exchange, will enable retail customers to trade contracts on economic, financial, and geopolitical events through the federally regulated Kalshi Klear LLC.

Prediction markets, which logged $47  billion in global trading volume in 2025, let people buy and sell contracts on real-world outcomes, with prices shifting to reflect how likely the market thinks an event is to happen.

"This is a major breakthrough moment for Plus500, as we continue to scale in the US and beyond," said CEO David Zruia, with finance chief Elad Even-Chen adding that prediction markets open up a "powerful new growth avenue" for the firm.

Plus500's shares jumped as much as 8.5% to a record high.

The launch marks Plus500's expansion into a rapidly growing segment of the trading landscape as prediction markets attract increasing interest from retail and institutional participants seeking regulated ways to bet on real-world outcomes.

Israel-based Plus500 announced its first foray into prediction markets in December last year, when it was appointed as clearing partner for CME Group and FanDuel's event-based contracts platform.

"This is an important new addition for PLUS500, on top of the FanDuel CME deal. As well as a major validation of PLUS's technology and reliability, this is a significant potential revenue stream," Jefferies' analysts said in a note.