Burberry China Growth Driven By Gen Z, CEO Says In Media Call
ReutersJan 21, 2026 8:41 AM
Jan 21 (Reuters) -
BURBERRY CEO: IN CHINA WE WERE REALLY DRIVEN BY THE GROWTH IN GEN Z WHICH ACCELERATED IN PEAK OUTERWEAR AND SCARF SEASON - MEDIA CALL
BURBERRY CEO: WE HAVE INTRODUCED NEW CHINESE INFLUENCERS AND BRAND AMBASSADORS FOR LUNAR NEW YEAR - MEDIA CALL
BURBERRY CEO: REALLY PLEASED WITH OUR TRACTION WITH YOUNGER CONSUMERS, STARTED TO SEE IT IN CHINA BUT NOW GLOBALLY
BURBERRY CFO: ON LATEST U.S. TARIFF THREAT, WE WILL CONTINUE TO MONITOR AND MANAGE IT AS APPROPRIATE - MEDIA CALL
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