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Pernod Ricard CEO: sees 80 mln euros hit from global tariffs

ReutersAug 28, 2025 6:46 AM

- French spirits maker Pernod Ricard PERP.PA expects tariffs imposed by the United States and China to deal an estimated 80 million euros ($93.7 million) blow to its business annually, its chief executive told Reuters on Thursday.

CEO Alexandre Ricard added that Pernod nevertheless expected its 2026 fiscal year to show an improvement from the previous year, when sales fell 3% on an organic basis, but added it was too early to quantify the extent by which it would improve.

"We will do better for the year than this year," he said.

Pernod Ricard reported a 3% fall in full-year 2025 organic sales which met forecasts, but warned of lower first quarter revenues amid tariff uncertainty and sliding sales in the United States and China.

($1 = 0.8542 euros)

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