American Eagle rises on partnership with NFL player Travis Kelce's clothing brand
ReutersAug 27, 2025 2:06 PM
Shares of apparel retailer American Eagle Outfitters AEO.N up 4% at $12.71
AEO to partner with National Football League player Travis Kelce's clothing brand Tru Kolors, in a campaign to attract younger customers
News comes a day after Kelce's engagement to pop superstar Taylor Swift
The campaign, which will launch in two drops on August 27 and September 24, is also AEO's second major celebrity collaboration in the past few weeks
American Eagle's shares got a bump from its controversial jeans campaign with actress Sydney Sweeney
Still, up to last close, stock was down nearly 27% YTD
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